Choose the Right Platform before Turning to e-Commerce Market
March 4, 2019
E-commerce or the online shopping method has become the most popular and favored method for generating revenues and attract opportunities for entrepreneurs. Electronic commerce makes it possible to highly customized products, in particular when the e-Commerce site is associated with the production system of the enterprise.
Well, all business owners know it very well. No need to explain more.
For Business owners, it is not a term rather a way of selling their products online via their own website by taking orders and accepting payments without leaving the store.
And the e-commerce business needs a developer and a secure platform to keep functioning well. But what is that platform?
The e-commerce platform is the web-based software which your business will use to conduct buying or selling activities. And the developer is the person who will set it up and customize according to your needs.
And there are many platforms that have been here to choose from. Like WordPress, Magento, Shopify, Drupal etc.
As an entrepreneur, you may further like to think about choosing the right platform. Because every business owner might not have a good technical background to decide on.
When you get down to the competitive market, you may find a few competing with each other claiming to have nice features to help change or modify your functionality with ease. In this case, you may develop a desire for a safe platform which gives you the flexibility to change your site features without the help of a dedicated developer.
Let’s see what the present statistics say.
Looks like WooCommerce and Magento, both are leading the race. The above statistic is showing these platforms are far ahead in the competition as the best choice for entrepreneurs. Let’s learn more about these.
What is WooCommerce?
Let me clear it first, WooCommerce is not an e-commerce platform itself.
It is a plugin/addon that adds e-commerce functionality at the website. It is widely used in the WordPress platform. And with just a few clicks, it turns the website to a fully-functional e-commerce website.
Its mean you can use this tool if you would build your website on the WordPress platform.
I already have given the brief details about WordPress and the features at my previous blog.
This tool is widely popular for its features which are easy and helpful for both developer and entrepreneurs. i.e
- Easy Installation, Setup, and Integration
- Data Control
- Feature-packed Shopping Cart
- Complete Control of Products
- Easy Shipping
- Easier Tax Management
- A Leader in Marketing and Search Engine Optimization
- Keeping You Informed
- Customer Management
- Easy Mobile E-Commerce
- Fully Extendable
Magento, is it similar to WooCommerce?
Absolutely not! Magento is an eCommerce platform built on open source technology which offers a flexible online shopping cart system with full control over the look, content, and functionality of their online store as well.
Magento also offers powerful marketing, search engine optimization, and catalog-management tools.
Here are some other benefits we can get from this platform:
- Easy to install and add additional layouts and plug-ins
- Open source technology that offers flexible, scalable eCommerce solutions
- Effective and cost sensitive program
- Allows for various discounts and promotions during check-out
- Provides more than 50 payment gateways
With this insight section, you would have quick access to all your actionable data exclusively for your store. And can utilize them accordingly.
Image Source: Techcresendo.com
Small entrepreneurs always have the benefit of being agile when it comes to taking action.
You can go through my previous blog for “Benefits of Using Magento E-commerce Platform for Your Business“.
I believe, Magento is one of the best eCommerce platforms available today, with editions, range from community open source, massive, large-scaled enterprise SaaS-based systems.
Certainly, it doesn’t matter how many recommendations you got from your friend or from any other sources, there is only one person who knows which platform offers exactly what you need, and that person is you. Based on the recommendations above, you can go with any of it or other platforms that you like. And Andolasoft is here to help with all your stuff.