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With 2015 coming to an end, we cannot deny that mobile apps are now very much part of our lives than ever before. Let’s take a quick look at the statistics below (courtesy: business2community post)

  • In a study by Smart Insights earlier this year, it was found that in the United States, mobile digital media time is now much higher (51%) than desktop digital time (42%).
  • Practically two-thirds (64%) of Americans now own a smartphone [Pew Internet Project].
  • Of those in the United States with smartphones, 46% say they can’t live without their smartphone [Pew Research Centre].

Thus the mobile app is eating into the web app share and are found to be a preferred way of engaging and interacting with consumers in today’s market


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